It pays to be grey in Reading, according to new Kestrel stockist Applied Windows, Doors & Plastics who last month began stocking the wide range of Kestrel Anthracite Grey fascias and roofline products.

MD Paul Lawrence explained: “We’ve been looking for an Anthracite Grey as it’s a key colour for the Berkshire and Oxfordshire areas, so along with great reliability, the breadth of the Kestrel range was very important to us when selecting a supplier.”

Along with having the right products, Paul also chose a prime location for his new venture - just two minutes from junction 12 of the M4 in Theale.

“The site in Station Road, Theale is easy to access and saves customers battling the heavy traffic that comes with heading into central Reading and is open to both trade and DIY customers,” he added.

Keith Hart, business development manager for Kestrel said: “With Paul’s experience of the building sector, combined with the right products and a great site, Applied WDP has ensured a flying start to what is already proving to be a successful venture.”