Kestrel CEO predicts a flying start to 2012
Kestrel CEO Paul McLoughlin is planning for a flying start to 2012 with a host of new UPVC building products ready for launch during the first quarter of the year including expanding its environmentally conscious EcoCel range.
Taking on the top seat at one of the world’s largest manufacturers of roofline products just 16 months ago, McLoughlin has navigated Kestrel through tough trading conditions and to increased profits. The company ended 2011 with an even wider range of products and a market-leading 35-year guarantee on all of its calcium organic white product range.
McLoughlin credits his 18 years-worth of industry experience as helping him cope with the current economic climate, however he admits 2011 was a test of the board’s mettle. “Seeing the market contract over the last 12 months has made a tough job even more difficult but with a dedicated board working together we have weathered the year well and have significant opportunities in 2012,” he said.
McLoughlin believes that Kestrel’s commitment to its customers has been the key factor in its success. “Service and quality have been the key ingredients in our improved fortunes,” he said. “We are easy to deal with, we listen, and we act. Of course we have all the accreditations and expertise, but our strength is our sales team that works hard to support our customer base.”
The latter part of 2011 saw a good deal of innovation for the building products company, with new products in more colours and foils as well as specific developments for overseas markets and the addition of EcoCel, which reuses material traditionally destined for landfill. This year sees no let up in the pace of innovation, with a new rain water range and decorative claddings planned for the first quarter of 2012.
Kestrel is also abiding with its watchwords of customer service and quality to mark it apart from the competition. 2012 will see greater emphasis on the company’s class-leading Registered Installer Scheme, with its NVQ level 2 qualification and Q card. Kestrel has also introduced a new CRM system to improve communications with its customers.
Despite a strong outlook for the New Year, for McLoughlin there are still many ambitions to realise including his biggest ambition of all: “For Kestrel to be clearly Europe’s leading UPVC business.”