Kestrel flying high as it launches new product into US market

Kestrel, a leading UK-based PVC and PVC-UE building products manufacturer, is making greater inroads into the American market, it has been announced today. 

The company is launching a new product specifically for the US market – cellular vinyl siding – set to be distributed to a number of targeted states across the country.

Kestrel is already successfully supplying cellular vinyl plantation shutter components into the US market through a key distributor, based in Florida. This same customer, currently selling into key US states such as Florida, Texas, New York, California and Illinois, will promote the cellular vinyl siding to compete with stucco and fibre cement siding, which is more commonly seen in the US. 

The product, which will be targeted at the renovation, remodeling and new construction markets, is a cumination of a three-year Kestrel project to develop this important US market. 

Kestrel sales and marketing director Simon Reynolds said: “We are pleased to say we have a state side partner with considerable experience and an excellent track record in business. While based in Florida, our partner has the ability to distribute cellular vinyl siding throughout the US. 

In the US cellular products have seen a substantial increase in sales over the last seven years. Often used for trim board as well as fascia boards and soffits, where gluing fascia joints tends to be the norm, however a number of US installers find problems with this approach.

In the UK it is more common to leave expansion and contraction gaps in the fixing of cellular vinyl products and it is this technical knowledge backed up with years of product experience in the cellular industry, that sets Kestrel apart in the US market.

Simon Reynolds said: “Over 22 years in this field, Kestrel has developed market-leading technical knowledge coupled with an unrelenting commitment to providing innovative PVC-U and PVC-UE products. With is in mind we feel our approach and experience coupled with our distributor’s US market knowledge will make for a highly credible and powerful team.”

Kestrel is launching a new website with details of the products available as well as technical information on installation.