Kestrel Helps Installers Boost Leads with New Consumer Drop Card
Kestrel, the leading manufacturer of 100% calcium organic UPVC building products, has extended its already wide range of marketing support to include a consumer drop card for installers to leave with neighbouring properties to market their wares.
Tony Crutcher, Sales and Marketing Director comments: “We recognise that while consumers are still spending on home improvements, there is still a level of uncertainty that means getting leads and converting those leads is not as easy as it has been. Our new consumer drop card is designed to instantly appeal to homeowners as well as talk them through the benefits of improving their home with Kestrel’s wide range of UPVC roofline and PVC cladding products. So while you are working on one property you can drop these cards to neighbouring properties and let them do the work for you in generating your next lead
“Drop cards are a great and cost-effective way of generating leads but installers often don’t have the time it requires to get something professionally designed. We want to remove hassle from our UPVC roofline installers wherever possible – whether that’s removing processes on site with our product innovations or designing a suite of marketing support items to help our installers sell to the homeowner.”