Kestrel increases marketing support for registered installers

Leading building products manufacturer Kestrel is boosting the marketing support it offers registered installers.

The PVC-UE roofline, fascia and cladding company has launched a new tri-fold leaflet that installers can use when canvassing potential customers.

Kestrel sales and marketing director Simon Reynolds explained that the leaflet is a scaled down version of the installer brochure published earlier this year.

“We have a growing number of Kestrel installers and part of our commitment to them is to help their sales conversations be about quality rather than simply price,” he said.

“This A5 leaflet is designed for the home-owner, so it’s jargon free, focusing on the quality that a Kestrel registered installer can offer, while showcasing the ranges, product swatches and guarantees available.”

Published in full colour, the leaflet includes fascia boards, soffits, Kavex cladding and Kayflow guttering. It follows a larger installer brochure released in spring, also aimed at home-owners, that offers a fuller description of the benefits of using Kestrel products.

The brochures are the latest in a wide range of product and technical guides, all of which are available for instant download from the company’s website, which has up to half a million page views each year.

Kestrel products come with guarantees from seven years on grain products through to an extended 35-year non-diminishing guarantee on white products when fitted by a Kestrel registered installer.

Kestrel registered installers will be receiving the brochure direct, but can also order more copies by contacting customer services on 08702 406107.

All other technical guides and product brochures can be downloaded instantly at http://www.kbp.co.uk/support-literature