Kestrel Invests in Consumer Branding with Sale Sharks

Kestrel, the leading manufacturer of 100% calcium organic UPVC building products has become Official Sponsor of Sale Sharks in a bid to raise awareness of the Kestrel brand on behalf of its distributors.

Tony Crutcher, Sales and Marketing Director of Kestrel explains: “Gates will shortly be opening for the 2010-11 Rugby Union season, and the popular Sale Sharks will be kicking off in style, thanks to a new sponsorship deal with Kestrel.

Sale Sharks are one of the leading professional rugby union clubs in Europe with world-class players such as Andrew Sheridan, Mark Cueto, Charlie Hodgson and Mathew Tait battling it out in the Aviva Premiership. As a world recognised brand with an average of 9,000 fans flocking to Edgeley Park stadium each home game, Sale Sharks are a club with which Kestrel are proud to be associated for mass exposure on behalf of our customers.

The Kestrel UPVC roofline brand will be promoted to consumers on behalf of its installer and distributor customers through player endorsements, adverts in the Sale Sharks programmes and hoardings around the stadium that will not only be seen by the fans visiting the stadium each week, but also the millions of viewers worldwide that follow Rugby Union on TV.

UPVC roofline manufacturer Kestrel’s sponsorship will also support Sale Sharks’ important Community Programmes that aims to tackle the social, health and economic boundaries to participation in sport along with promoting rugby in the North West. We look forward to a successful partnership for years to come.”