Kestrel puts customer first for new installer brochure
Leading PVC-UE building products manufacturer Kestrel has unveiled a brand new brochure to help its registered installers sell on quality.
The colour brochure showcases Kestrel’s full range of products, from soffits and fascia boards, through to its Kayflow guttering, window boards and Kavex textured cladding products.
Aimed at homeowners, the brochure explains the features and benefits of the products in layman’s terms. It includes full colour, detailed photographs of products, including the choice of colours and finishes.
Kestrel sales and marketing director Simon Reynolds explained that the brochure was designed to be something installers could leave behind when quoting for jobs.
“Our large and growing group of registered installers work hard to provide a quality service,” he said. “This brochure is designed to help our installers showcase the quality they can offer homeowners, so that every sales conversation isn’t simply about price.
“It is our most comprehensive brochure ever, including all of our products with close-up photographs of finishes. We wanted to ensure that Kestrel installers need to carry just one brochure with them when visiting customers. It’s laid out so that customers can find the products they need, quickly and have the information they need to make the right decision.”
The cover of the latest brochure features a photograph of an installation carried out by Kestrel registered installer Centiam Home Improvements.
Glasgow-based Centiam, won a Kestrel social media-led ‘best installation’ competition where installers from across the UK posted their recent work.
Paul Carr of the company said: "It's great to have recognition with one of our installations feature on this installer's brochure we look forward to showcasing the Kestrel range at the Ideal Home Show Scotland next month.
“We have very high standards and strive to fit the best, so Kestrel is a natural choice.
Centiam has been using Kestrel products since setting up in 2011, and have never been disappointed with the quality and support they give us."
Kestrel has created a wide range of product and technical guides, all of which are available for instant download from the website, which has up to half a million page views each year.