Kestrel spruces up Norway cladding market with its UPVC cladding
UPVC roofline manufacturer Kestrel is making inroads into a country well known for its timber supply – Norway.
After extensive research, UPVC cladding manufacturer Kestrel has partnered with a distributor close to Oslo that has excellent supply channels and experience in the building products market.
The distributor will be focusing on the Kavex range of textured, UPVC woodgrain cladding. The range has a similar appearance to painted timber and comes in traditional colours such as white, cream, sand, light grey and light blue that Kestrel believes will work well on Norwegian homes.
Kestrel sales and marketing director Simon Reynolds explained why he felt that the Kavex UPVC textured cladding range had a lot to offer the Norwegian market.
“The beauty of Kavex is that it can stand up to an extreme climate like Norway because it doesn't rot or need painting, we have also developed a heavy duty fixing especially for this market,” he said.
“Added to this durability, Kavex has an A+ environmental rating, fast installation time and 20-year guarantee,” Simon added.
Along with the UK, Kestrel has existing distribution channels for its products in France and the US. However, Simon admitted that building a market of UPVC cladding in a country where external facades are usually timber would be a challenge, all be it one the brand felt well-placed to take.
“It’s easy to forget that not so long ago the market in the UK was very much timber,” he said. “The challenges in Norway will be similar to those experienced decades ago by Kestrel’s sister brand Celuform.”
The expansion comes after a period of significant investment in operations, fleet and tooling for Kestrel that has seen the brand achieve its highest ever OTIF rate of 99.8 per cent.
Along with order fulfillment, Kestrel has traditionally focused on quality: The brand holds the BES6001 standard for responsible sourcing, has Kitemark KM 606759 and meets the ISO9001 and ISO14001 quality standards.