Training and support from Kestrel has helped UPVC building products distributor Window Ware achieve near double-digit growth in roofline product sales.

Bedfordshire-based Window Ware achieved a 9.5 per cent growth in its roofline sales in 2014 and has increased its UPVC cladding, fascia and soffit manufacturer Kestrel stock to meet demand.

Window Ware sales office manager Richard Bryant said that the support from Kestrel had been integral to that growth.

“Kestrel has been very supportive,” he said. “We’ve taken on new staff over the past year and Kestrel’s business development manager has personally helped to train them on the technical aspects of their products. It’s meant that all of members of staff are able to give up-to-date technical advice on the Kestrel range.

“The team also created a bespoke quote matrix for us, which has helped to reduce the time it takes staff to give detailed pricing information.”

Window Ware, which carries 5,000 stock items and delivers 99.5% of its top selling products the next working day, expects to introduce further Kestrel UPVC building product lines in 2015.

Kestrel sales and marketing director Simon Reynolds said: “Kestrel business development manager Steve Bowden has worked closely with Window Ware to develop sales for the mutual benefit of both businesses.”

“It has been great to see how the technical sales training he delivered has helped Window Ware introduce Kayflow rainwater goods to their trade counter as well as a wider range of Kestrel wood grain UPVC roofline products.

“We look forward to working closely with Window Ware to create further growth in 2015.”